<aside>
<img src="/icons/forward_purple.svg" alt="/icons/forward_purple.svg" width="40px" /> THE PREMISE:
</aside>
<aside>
<img src="/icons/forward_blue.svg" alt="/icons/forward_blue.svg" width="40px" /> THE PARADIGM:
</aside>
<aside>
<img src="/icons/forward_red.svg" alt="/icons/forward_red.svg" width="40px" /> THE VISION:
</aside>
Audience
- 1. PRIMARY AUDIENCE:
- 2. SECONDARY AUDIENCE:
Foundational Insights
| People**…**
| People**…** | People… |
| --- | --- | --- |
| Isn’t it true that…
| Isn’t it true that… | Isn’t it true that… |
Messaging Pillars
| [PILLAR 1] |
[PILLAR 2] |
[PILLAR 3] |
| (Awareness level) |
|
|
| (Awareness level)
- | (Awareness level)
- |
| Related imagery:
| Related imagery:
- | Related imagery:
- |
| Related quotes or idioms:
| Related quotes or idioms:
- | Related quotes or idioms:
- |
Sample Copy & Messaging